Beranda > What I See > Remembering Steve Jobs

Remembering Steve Jobs

It’s been a year, Steve Jobs had passed away. Who is Steve Jobs? Well, before I read his biography written by Walter Isaacson in June 2012, I knew him as a leader of Apple, Inc. that not famous as Bill Gates was. I’ve heard ‘bout Apple’s products but it wasn’t famous enough than PC I knew. People love PC because it cheaper than Mac. I saw Mac first at Windows XP as one of XP’s theme. It was beautiful theme that I used in my XP. When Jobs passed away, I didn’t put attention too much because I never knew him as a personal, but just knew him from news.

It was in May 2012, I attended a small sharing from Areopagus ‘bout Steve Jobs. They told me that he was a man who turned the world to change. What world? That was on my mind. And then they shared ‘bout the history of this man. They introduced to me and the other audiences the biography of Steve Jobs. I was really interested to know about Steve Jobs through his biography. The book came and I read it only for a month. You know, it’d take a year if I read a heavy strong book like his biography, but after all I enjoyed the story and his philosophy he shared. I’ve had an iPod on that day.

After I read the book, I’d love to share ‘bout Steve Jobs and his philosophy. So I bought a book for Susan in Manado and gave her as a gift from me. I asked my brother to read the book and look for some videos about Jobs’ presentations on Apple’s products. Then I tried to collect Jobs’ quote on his every keynotes, interviews, commencement address, and other sources that give me his quotes and philosophies. Because I get them for free, so I’d enjoy give them back for free. Like Steve Jobs said in his commencement address in Stanford University, Stay Hungry Stay Foolish. Here’s I bring them to you for remembering Steve.


“We’re gambling on our vision, and we would rather do that than make “me too” products. Let some other companies do that. For us, it’s always the next dream.”

(Interview about release Macintosh on 24 January 1984)


“We were the group of people who were going to judge whether it was great or not.”

“We weren’t going to go out and do market research. We just wanted to build the best thing we could build.”

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

“I don’t think I’ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life.”

“We’re just enthusiastic about what we do.”

“You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me.”

“I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.”

“We’re just in the beginning stages of what will be a truly remarkable breakthrough for most people––as remarkable as the telephone.”

It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.

(Playboy, 1 February 1985, interview with Steve Jobs)


“It’s more fun to be a pirate than to join the navy.”

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

(Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future (1987) by John Sculley and John A. Byrne)


“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” (Steve Jobs: The Journey is the Reward (1988))

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” (Interview with Inc. Magazine for its “The Entrepreneur of the Decade Award” (1 April 1989))

“What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.” (Memory and Imagination: New Pathways to The Library of Congress (1991))

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” (The Wall Street Journal, May 25, 1993)

“Unfortunately, people are not rebelling against Microsoft. They don’t know any better.” (Interview in Rolling Stones Magazines no. 684 16 June 1994)


“Technology is not changing it much — if at all.”

“These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I’m not down playing that.”

“But it’s a disservice to constantly put things in this radical new light — that it’s going to change everything. Things don’t have to change the world to be important.”

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

“To design something really well, you have to get it… It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”

“Creativity is just connecting things.”

“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

“For something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

“I’m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. As individuals, people are inherently good.”

“I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what’s happening in our country, which is in many ways the luckiest place in the world. We don’t seem to be excited about making our country a better place for our kids.”

(Wired in February 1996)


“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”

“We have always been shameless about stealing great ideas.”

(Triumph of the Nerds, 1996)


The products suck! There’s no sex in them anymore! (On products at Apple Business Week July 1997)


“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

“This is not a one-man show. What’s reinvigorating this company is two things: One, there’s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they’re not losers. What they didn’t have was a good set of coaches, a good plan. A good senior management team. But they have that now.”

(Business Week 25 May 1998)


“It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” (Fortune 9 November 1998)

“I think Pixar has the opportunity to be the next Disney — not replace Disney — but be the next Disney.” (Business Week 23 November 1998)


“This is what customers pay us for–to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this.”

“We made the buttons on the screen look so good you’ll want to lick them.”

“The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.”

(Fortune 24 January 2000)


“I would trade all of my technology for an afternoon with Socrates.” (Newsweek 29 October 2001)

“It will go down in history as a turning point for the music industry. This is landmark stuff. I can’t overestimate it!” (On The iTunes Music Store, Fortune 12 May 2003)

“People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” (The Guts of a New Machine 30 November 2003)

“The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.” (Rolling Stone 3 December 2003)

We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on. (Macworld magazine February 2004)


“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.”

“But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.”

“We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

(Business Week 12 October 2004)


“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

“It wasn’t that Microsoft was so brilliant or clever in copying the Mac, it’s that the Mac was a sitting duck for 10 years. That’s Apple’s problem: Their differentiation evaporated.”

“I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.”

(Apple Confidential 2.0: The Definitive History of The World’s Most Colorful Company (2004))


“Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.” (Fortune 21 February 2005)

“Because I’m the CEO, and I think it can be done.” (Time Magazine 24 October 2005)

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.” (Jobs: Iconclast and Salesman at MSNBC 25 May 2006)

“Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple.” (on the design of iPod Newsweek 14 October 2006)

“Every once in a while a revolutionary product comes along that changes everything. It’s very fortunate if you can work on just one of these in your career. … Apple’s been very fortunate in that it’s introduced a few of these.” (Announcing the introduction of iPhone 9 January 2007)

“I make 50 cents for showing up … and the other 50 cents is based on my performance” (Apple Insider 10 May 2007)

“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” (Interview with New York Times 5 June 2007)

“Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe. But ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.” (Steve Jobs’ biography)

And One More Thing…

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. (Steve Jobs, Commencement Address at Stanford University 2005)


Kategori:What I See
  1. Oktober 24, 2012 pukul 6:05 am

    I usually do not create a comment, however I browsed a few responses on
    this page Remembering Steve Jobs auvijanfamily.
    I do have a few questions for you if you tend not to mind.

    Could it be only me or do some of the comments come across like they are
    coming from brain dead individuals? 😛 And, if
    you are writing on other online social sites, I’d like to keep up with you. Could you post a list of every one of all your shared pages like your Facebook page, twitter feed, or linkedin profile?Emily

    • Oktober 25, 2012 pukul 9:34 am

      1st, I would like to thank you for visiting my blog and commented on my writing.

      2nd, to answer your question, there are some comments in page Remembering Steve Jobs but I don’t show them up

      3rd, ya know, when Steve Jobs was alive, his word was a dead because his jobs hadn’t finished yet, but when he’s dead
      his words turn to live and inspiring other people.

      4th, I don’t write on other online social sites

      5th, do u have any idea how to improve my blog page?

  2. Desember 10, 2013 pukul 4:57 am

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    wrote the e book in it or something. I think that you could do with some percent
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